My resume
Senior content strategist
Amazon
Oct 2022 – Present
Impact
Delivered detailed UX content, strategy, prompts, and examples for Amazon's internal AI-powered chatbot across multiple concurrent projects in a fast-paced, ambiguous environment.
Led content strategy for our learning platform transformation that contributed to 2.0M unique learners, 9.67M training completions, and $1.7M productivity gains.
Drove authentication content strategy impacting 1.2M users across 6+ identity providers, partnering with security, legal, and localization teams to achieve 100% success rate.
Conversational AI & content design
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Lead content strategy for Aza, Amazon's internal AI-powered assistant. Defined naming conventions, response frameworks, and quality standards for a complex interactive ecosystem.
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Built human annotation frameworks for AI response evaluation, partnered with applied scientists to optimize for clarity, tone, and sentiment — drove ratings to 62% (Very good).
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Successfully advocated the product name change using customer research to drive consensus with executive stakeholders.
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Present AI content design best practices to cross-functional teams to influence product decisions
Content strategy & UX writing
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Sole UX writer for a 14,500+ person organization, driving content strategy across multiple products serving 1M+ users globally.
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Create and maintain Stencil UX Writing Guidelines (a content framework covering voice and tone, accessibility standards, internationalization, and interaction patterns) for Amazon's internal platforms.
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Run weekly writing office hours providing structured feedback and content guidance.
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Built AI tools that incorporated content guidelines and best practices to scale services across teams.
Content specialist
(UX writing & knowledge management)
Meta, Reality Labs (via Affirma Consulting)
Apr 2020 – Oct 2022
Content strategy
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Designed the information architecture and content strategy for Reality Labs' centralized knowledge platform, improving how employees discover and connect with relevant information.
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Conceptualized a product library to keep diverse employee communities informed on key decisions.
User research
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Conducted user research studies and created wireframes in collaboration with design partners to improve content delivery and cross-functional navigation.
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Partnered with cross-functional pillar leads to audit, organize, and structure content for a global, diverse user base.
Content specialist
(Brand development & UX writing)
Expedia Group
Jun 2019 – Mar 2020
Content strategy & marketing
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Developed cohesive brand voice guidelines and style guides for an in-house agency supporting 26 travel brands ensuring consistent, inspiring language across touchpoints.
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Introduced content measurement frameworks to evaluate how language drives user engagement and connection.
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Conducted branding workshops for Vrbo's Japan market launch, demonstrating global mindset and cultural sensitivity in content strategy.
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Developed executive speech scripts and central communication themes, presenting content recommendations to senior leadership.
Freelance writer
Northwest Asian Weekly
Jun 2016 – Sept 2023
Content strategy & marketing
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Research and write articles celebrating the AAPI community and fostering cultural connection.
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Won the Washington Newspaper Association Award (2018, 2020, 2021).
Writer, editor, and designer
Executive Insight Properties
Aug 2017 – Jun 2019
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Led magazine production and redesigned two publications; wrote and edited feature articles that connected communities through storytelling.
Sr. communications manager
Siemens (Bangalore, India)
Sep 2013 – Oct 2015
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Led communications for R&D teams across 6 countries, simplifying complex technical concepts and driving cross-functional consensus on messaging.
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Revamped executive communications resulting in 50% readership increase; presented content strategy to senior leadership.
Chief copy editor
Pune Mirror, Times Group (Pune, India)
Feb 2008 – Sep 2013
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Led editorial team for a major daily newspaper; provided structured feedback, mentored writers, and maintained editorial standards at scale.
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Developed new content features as part of the launch team, including authoring columns that were highly successful foe users.
Educational background
2005 - 2006
Post-graduate Diploma in Journalism
Placed third in the Institute of Mass Communication and Journalism. Mastered the art of communication, editing, design, and consumer behavior and psychology.
2002 - 2005
Bachelor of Arts, English Literature
My graduate studies focused on an in-depth study of linguistics, writing, critical thinking, psychology, and political science, laying the groundwork for my career in journalism and content design.
Certifications
2021 - 2022
Google UX Design Certificate
Coursera
2020
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Columbia Business School / Emeritus
2018 - 2019
Certificate in Python for Beginners
University of Michigan
2013 - 2014
Certificate in German A2
Goethe Institute
Languages
• English (Native)
• Hindi & Marathi (Fluent)
• German (Conversational)
• Spanish
Skills
• Content Strategy & UX Writing
• Content Principles, Messaging Frameworks & Style Guides
• Conversational AI / Interactive Systems Design
• Design Systems & Component Libraries
• Information Architecture & Interaction Patterns
• Accessibility & Internationalization
• Cross-functional Collaboration (Design, Research, Engineering, Legal, Localization)
• Executive Presentation & Stakeholder Alignment
• Figma, Adobe XD
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Community & volunteer work
2020 -2026
Hub Coordinator, Community Loaves
Organize 40+ bakers from Issaquah and the surrounding areas, who bake and donate bread to the local food bank. We foster community connection and bake the world a better place!
2012 - 2013
Lecturer, Berchmans Training College
Created and delivered journalism and media studies courses.