My work
MY ROLE: | UX WRITING | CONTENT STRATEGY | DESIGN SYSTEM MANAGEMENT | CONSULTANT
I am the sole UX writer for a 14,500+ person organization, driving end-to-end content strategy across multiple complex products serving 1M+ users globally. I create scalable content standards that improve consistency and efficiency. This means navigating ambiguity and competing priorities independently. I also create and maintain Stencil UX Writing Guidelines, which is a comprehensive content principles framework covering voice and tone, accessibility standards, internationalization, and interaction patterns for Amazon's internal platforms.
For me, this means being able to offer frameworks and solutions to my customers while being able to learn, invent, and create to serve the needs of the future. As one person this is difficult to do so, I devised several different mechanisms to help me scale.
Framework
After identifying recurring content challenges, I led the standardization experiences across products to develop guidance and reusable patterns in partnership with the Stencil team and design stakeholders. This work improved the user experience, reduced implementation effort, and enabled teams to self-service content decisions.
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I contributed to the GenAI Playbook, translating my experience into practical content strategy guidance for teams building AI-powered experiences. My contributions helped teams evaluate AI use cases, select appropriate interaction patterns, and create user-centered experiences aligned with Amazon standards.
Scale
To scale content support, I created the UX Writer - an AI-powered resource grounded in the guidelines I created. It helps teams resolve routine content questions independently.
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The tool saw rapid adoption, validating both the need for the solution and its effectiveness in extending UX writing support. ​
Impact
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The UX Writer served 151 customers across 81 hours (February 2025 - September 2025).
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Gen AI Playbook serves 14 AI plugins within the HR AI chatbot experience.
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Led content strategy for Learn platform transformation: contributed to 2.0M unique learners, 9.67M training completions, 75% reduction in admin effort, and $1.7M productivity gains in Q1 2024.
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Drove authentication content strategy impacting 1.2M users across 6+ identity providers, achieving 100% success rate in customer research.
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Content strategy for HVH Drug Testing solution projected to save $5.5M annually.
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Designed content for Manager Shout-Outs recognition system, contributing to >14% monthly associate recognition goal.